Andreas Andreadis takes us with him in his life journey from the financial insecurity of his childhood to the simple strategic thinking and investment that changed the history of tourism in Greece. He talks about the obligations and the vision that an entrepreneur should have, defines what quality hospitality means, emphasises the importance of the human factor and explains why the greatest advantage of the country is not the incomparable natural beauties, but Greeks themselves.
Andreas Andreadis, the CEO of the Sani / Ikos Group, which owns Sani Resort and Ikos Resorts in Greece, was born in Thessaloniki and graduated from the School of Civil Engineering of Aristotle University. He continued his studies in London, where he received his PhD from the University of London.
From 2006 to 2011, he was chairman of the Board of Directors of the Panhellenic Hoteliers Federation, while from 2011 to 2017, he was Chairman of the Board of SETE (Association of Greek Tourism Enterprises), which is the institutional social partner of the Greek government in the tourism sector.
During that time, he served as president of Marketing Greece SA, as well as of INSETE, of the SETE Institute.
He also served as president of Halkidiki Hotels Association for a decade and on the Board of Directors of the Bank of Greece for 3 years (2013-2016).